Advertising and Promotion
Information about your meetings and events can be publicized through mang mediums including fliers, posters, banners, newspaper, radio, and most importantly, word of mouth.
While it’s important to publicize early for an event, it’s vital to publicize many times in many ways. It may be best to promote your event in two phases. In order to being a proper promotional/advertising campaign, you should first contact the Artist within the Graphic Arts Suite about 1 month prior to your event. This should give you and the Graphic Artist enough time to develop a plan that will allow you to begin advertising 2-3 weeks prior to the event so that your audience has advance notice. You should then do another publicity push 3-5 days prior to your event or deadline to remind the community of the date.
Jennelle Hart, Graphic Artist – 103 Wilson Commons, 275.5941 or firstname.lastname@example.org
Posters or flyers for your event should accurately portray the basic information about your event. An easy way to remember the details is to remember the six W’s:
WHO—who is sponsoring the event, and who is invited to attend
WHAT—what type of event is it, and what is the name of the event
WHERE—where the event is
WHEN—when is the event (date and time), when is registration, when do doors open
WHY—why are you hosting, why should people attend
HOW—how to get tickets, how to find out more information, how much does it cost
When a project is ready to print, the Graphic Artist will ask you to proofread and approve the final version. There is nothing worse than finding typos or misinformation after hundreds of copies have been made. In addition, you can save yourself some time and stress by editing your basic information before starting the design process. In almost every case, the Graphic Artist will use the exact wording you provide, so making sure that it sounds the way you want in advance is always a good idea.
SA Funded Statement
SA funded organizations need to include a statement regarding their status as being SA funded. Insert the organization into this sentence: “[Parent Organization] is SA funded.” This statement should 14pt font.
When advertising an event sponsored by a committee, it shall be advertised as “[Name of Event] is sponsored by [committee name], a committee of [parent organization].”
Disclosure for Special Accommodations
All publicity directed to the general public MUST contain the following statement: “Anyone requiring special accommodations should contact the University Intercessor at 275.9125 at least five business days in advance of the event.”
The SA Graphic Artist can also assist with your own poster needs. You can create posters yourself in InDesign, Photoshop, or Illustrator by reserving a computer in the Graphic Arts Suite. The Graphic Artist can also design large, full-color posters according to your needs and budget. Generally, the cost to print an 11x17” full-color poster is $1.35 each. The River Campus Copy Center is located at 210 Meliora Hall. They will meet or beat any written price quote from another agency. The Graphic Artist works directly with local printers and can help you find the best prices for your advertising. SA funded organizations can also make up to 100 photocopies at a time through the SAAC accountant in the Ruth Merrill Center.