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University of Rochester

Marcom AI Committee

Ensuring a holistic approach in leveraging generative AI tools to enhance efficiency, creativity, and performance.

The Marcom AI Committee is part of the larger AI Council and is established to guide and support the ethical, safe, and effective adoption of generative artificial intelligence (AI) technologies within the University’s marketing, communications, and digital teams. Its mission is to ensure a holistic approach in leveraging generative AI tools to enhance efficiency, creativity, and performance across marketing, communications, and digital disciplines while addressing ethical, security, and operational risks.

Marcom generative AI usage at Rochester