Brand identity guidelines
Understand core brand values and principles, and explore our brands’ colors and typography.
University brand identity
Consistently and delightfully Rochester
We are all stewards of the University of Rochester brand. University Marketing and Communications ensures the brand is represented consistently and equitably across all Rochester properties and materials. Explore comprehensive guidance and get downloadable assets for your specific needs.
University logos and marks
Find downloadable versions of the primary University of Rochester logo, Rocky logo, Spirit R logo and favicon, school-specific marks, and University seal.
File templates and digital backgrounds
Get Rochester-branded Powerpoint templates, Zoom and wallpaper backgrounds, and more.
If you need additional support or have specific questions about custom executions of the University’s brand or about licensing, contact our team. We’re here to help!