University of Rochester

Creative Services

Graphic Identity Standards:
Unit Marks

Guidelines and Downloads

A limited number of alternate treatments have been developed to provide the professional schools and major units of the University a coordinated and consistent look.

To build consistency throughout the University identity system, these unit marks consist of the shield element and wordmarks specific to the school or major unit, using the same type style as the University logo.

Three versions are available for each unit. In each arrangement, the relative position and proportions of the wordmark and shield are locked. These three arrangements should not be altered in any way.

Rules for usage of the University logo also apply to each of the unit marks. By downloading these files, you are agreeing to follow the standards and guidelines outlined on this site and in the Graphic Standards Manual.

example of one-color logo
One-color
example of one-color logo for dark backgrounds
One-color
for dark backgrounds
example of two-color logo
Two-color
example of two-color logo for dark backgrounds
Two-color
for dark backgrounds



Eastman School of Music

EPS files are available for each arrangement of the Eastman logo.

Eastman logo samples

Version One

Version One is the standard version that is preferred for most uses.

Eastman logo samples version 1

Version Two

Version Two is designed to fit in square or circular areas, where Version One would be too wide.

Eastman logo samples version 2

Version Three

Version Three works in designs where Version One and Version Two are too tall to fit in the space available.

Eastman logo samples version 3



Memorial Art Gallery

Memorial Art Gallery logo samples

EPS files are available for each arrangement of the MAG logo.

Version One

Version One is the standard version that is preferred for most uses.

Memorial Art Gallery logo samples version 1

Version Two

Version Two is designed to fit in square or circular areas, where Version One would be too wide.

Memorial Art Gallery logo samples version 2

Version Three

Version Three works in designs where Version One and Version Two are too tall to fit in the space available.

Memorial Art Gallery logo samples version 3



Warner School of Education

Warner School of Education logo samples

EPS files are available for each arrangement of the Warner logo.

Version One

Version One is the standard version that is preferred for most uses.

Warner School of Education logo samples version 1

Version Two

Version Two is designed to fit in square or circular areas, where Version One would be too wide.

Warner School of Education logo samples version 2

Version Three

Version Three works in designs where Version One and Version Two are too tall to fit in the space available.

Warner School of Education logo samples version 3