Daniel Israel MUS 2006
With the goal of creating greater appreciation and increased audiences for art music in live performance, Dan will develop a plan for educational programs and performing arts at the University of Rochester. These events will reach out beyond the walls of conservatories and music schools to target non-music students, particularly students who do not normally attend concerts.
Patrick Brennan PHL 2006
Originally, Patrick was going to start an organic produce market within the University’s dining system. The current focus of his project has extended to include sustainability reforms to the entire dining system, including that of Aramark, the company that manages our dining system. The organic produce market has become just a piece of an overall plan to integrate local and organic foods into the whole dining program.
Darcey Jacobs ME 2006
Why are there fewer female entrepreneurs? What is it about entrepreneurship that attracts men to the challenge, but discourages women from taking part? Is the reasoning embedded in our culture, or are men simply more inclined to pursue self-management? Darcey spent a year studying human behavior and the inner workings of entrepreneurship to find answers to some of these questions. While her proposed program will never transform into a fiscal enterprise, she believes that developing an understanding for the reasoning behind the lack of female entrepreneurs is valuable information. With the experience gained from spending the Summer of 2005 studying data on female entrepreneurs at the Kauffman Foundation in Kansas City, her work will open doors to the possibility of creating courses to motivate and inspire future University of Rochester students, especially women, to successfully pursue self-management and entrepreneurship.
Jung Kim NCS/PSY 2007
Entrepreneurship and medicine both struggle to satisfy the customer whether he or she is buying a product or seeking health care. As with a business, people in the health field can utilize entrepreneurial processes to find new solutions to social issues, for example, the issues of health care accessibility and insurance. The United States utilizes both socialized health care and private health insurance, and she believes that the benefits of each system can be integrated to provide a better system. Therefore, Jung has proposed to dive into a full year of research investigating newly developing health care systems. This research will culminate with a focus on Rochester’s health care system to study how the theories she investigated can be applied locally.
David Ganzhorn CSC 2007
Allison Rosenberg LIN 2007
Michael Rotondo CSC 2007
Dan Nice NSC 2007
CampusCurrent is a web service which connects college students to opportunities on and around campus. The opportunities will be created by the users of the service. Students can then log in to the service to find everything they can do on campus, with recommendations to help them find what they need. A team of four KEY students is working together to program and develop the service; market the product; and develop relationships with business and University contacts. After establishing a connected campus at the University of Rochester, the team plans to network with other local colleges to supply this service to them.
Mlen-Too Wesley PSC 2008
The Republic of Ghana may be on the verge of positioning itself within the middle to upper range of developing nations during the next half-century. Through his hands-on study of entrepreneurship and its contribution to the growth and development of Ghana’s economy since 1990 as well as the future of entrepreneurship in Ghana, M-T plans to research the answers to these questions:
•If that happens, what must be done?
•What political moves have been or need to be made?
•What economic conditions need to exist?
•What role does entrepreneurship play in the growth and development of nations?
Upon his return from Ghana, M-T is committed to creating opportunities for other UR students to experience entrepreneurship within a realistic international setting such as Ghana, and to working with his adviser to create a new course studying the politics surrounding entrepreneurship.
Christopher Tice CSC/MTH 2008
This proposal aims to create a start-up online company whose goal is to provide a medium for exchanging computer deals through user-submitted content in addition to generating revenue through advertising. The company will act as a facilitator for other users to spread the news about any type of deal that they find online. Deals will also be monitored by the users through a voting scheme so that better deals will be most visible on the site.
Andrew Slominiski ECO/PSC 2008
The future of an important Rochester landmark, SS. Peter and Paul’s Parish, is in danger of being lost, and Andrew has devised an idea that will ensure it remains a positive influence within the surrounding neighborhood. This beautiful Romanesque church, which is slated to be closed by the Catholic diocese and sold, would make an excellent performance hall and arts center. Andrew’s interests in Italian art and culture and contemporary American urban problems form the nexus that drives his desire to study the problems of preservation and urban revitalization. Along the way, he hopes to learn about politics, community activism, social problems, art and architecture, and historic preservation.
Glenn Goldman PSY 2008
In the presence of the sick, can music decrease anxiety caused by surgery and later, shorten the recovery time? Is there a chemical change that occurs among subjects who feel more “relaxed” when listening to a certain type of music? Aedan Coffey and Glenn Goldman are interested in understanding music’s impact on psychological health and development, and as such, plan to work to increase the awareness of opportunities in the study, research and practical application of music therapy at the University of Rochester. Their goal is to build the lasting foundations for a Music and Medicine Program at Strong Hostpital.
Nicole Schaeffer BCS/PSY 2008
Through classes and internship in marketing, entrepreneurship and media analysis, Nicole plans to develop a manual and training module that outlines effective procedures for publicizing events that come to the University of Rochester campus. The manual and training sessions will outline different marketing strategies classified according to size and type of event, available funds, resources and manpower. Through the KEY Program, Nicole hopes to transform the need for expanded promotion on campus to an effective model for groups to consult when planning publicity for their events.
Jeffrey Le MUS 2008
In 1930, the University installed a set of 17 bells in the Rush Rhees Library Tower, which were replaced by a set of 50 bells in 1973. Throughout the years, the Hopeman Memorial Carillon has continuously added to the ambiance of University life: we used to have a resident university carilloneur who played for all university occasions, gave several non-time concerts each week, taught carillon lessons, and advised a student carillon society. Recently, due to our cold, unforgiving winters, several bells could not stand the pressure and snapped, causing the music to cease.
Jeff proposes to research the history and use of the carillon at the University of Rochester, the function and functioning of carillons at other institutions of higher education in the US, the financial support for the carillon, past student and alumni involvement and support, possible areas of cooperation between the College Music Department and the Eastman School of Music’s organ department with respect to the carillon, and the national organizations and musical repertory dedicated to the instrument.
Mario Dal Col
Kenneth Lotito CHM 2008
Patrick McLaughlin PHY 2008
The supply of secure, clean sustainable energy is arguably the most important scientific, political, and social challenge facing humanity in the 21st century. This team of students would like to see the University of Rochester join the small number of universities that have dedicated themselves to formulating a comprehensive solution to this problem. As such, URVIE will lay the groundwork for a subsequent, larger initiative by centralizing and cultivating existing faculty research interests in energy in order to offer faculty members a convenient way of reviewing the energy-specific research interests of their colleagues students a list of energy-related, faculty-sponsored projects.
To create URVIE, these students will create a searchable website to present information compiled from a faculty survey, obtain a source of funding for faculty and student research projects, and create an annual colloquium, speaker series and other events. At year’s end, a report of the group’s accomplishments and recommendations will be submitted to the appropriate University office(s).
Jonathan Ortloff APM/ES 2009
Jonathan will spend the next three years working as the project director and developer of a plan to restore the pipe organ in Strong Auditorium. This organ is one of the most historically important instruments in the United States and, as such, should unquestionably be restored as a living historical document and prized possession of the University. Jonathan will be responsible for the publicity, research, fundraising, and grant writing, as well as for contacting experts in the fields of organ restoration and room acoustics to solicit expertise in crafting a plan for the restoration of the instrument. If time, funds, and conditions surrounding the renovation of the auditorium permit, the plan would then be executed.
Caitlin Powalski HIS 2009
Caitlin will study the place of the Rochester Museum and Science Center and the University of
Rochester’s Memorial Art Gallery in the Rochester community by examining the relationship between the museums and a college aged audience. By documenting the institutional and public perceptions of the museum, and by conducting background analyses of the museums’ mission statements and growth over time, Caitlin hopes to identify why these museums fail to sustain a large college audience. Her work with these Rochester museums will be further enhanced by participating in a museum internship on London, England for a full semester. This should enable her to provide a basis for comparisons between European and American museums, as well as museums in a moderate sized city and a large metropolis.
Jordan Parker PHY 2009
Jordan Webster MTH/PHY 2009
This group of three students has proposed a KEY project that addresses the issue of the isolation of the
UR student body from the greater-Rochester community. Such a feat will inspire a mixing of cultures
and ideas that will ultimately benefit both the students and Rochester locals. They plan to achieve this
goal by organizing and hosting a lasting series of visual and performing arts events at unique locations
within the city, with the intent of attracting broad audiences from both campus and the city. Artistic input
will be sought from the UR, RIT, Eastman School of Music, and local Rochester organizations such as
RoCo and ARTWalk.
Christelle Domercant ANT 2009
This project involves connecting and fostering a growing relationship between the University of Rochester community and the businesses on Genesee Street. More specifically, the two students organizing this project are hoping to make the neighborhoods surrounding the University more college- friendly by offering more options in terms of off-campus dining services to incoming freshmen and students living in Sector 4. They intend to reach this goal by incorporating interested businesses in Sector 4 into the UROS Program and marketing them along with current participating businesses to UR students
Mollie Foust HIS/ANT 2009
Sports have the power to provide kids with innumerable skills including teamwork, personal
achievement communication, focus, behavior management, and empowerment. The Rochester Alliance of Youth Sports (RAYS) will become a youth development program created by this KEY student that integrates education, athletics, community service and ethics to empower Rochester City School District youth (grades 1-3) and support them through many different aspects of their lives. RAYS will use sports as the mobilizing force to bring youth together, however athletics will not be the primary focus of the program.
David LeBlanc PSC/MUS 2009
The goal of this KEY project is to research and develop a guide for introducing a popular music
performance program into collegiate music curricula. Through a combination of coursework, workshops, ensemble performances, and interviews with representatives from music schools and professional organizations, these two students will investigate methods of integrating musicians ranging in style and instrument into a pop music ensemble. During their KEY year, they will gather inforation on the growth of pop music in American culture and its stylistic developments. They will determine the general conditions necessary for this type of program to be successful, and explore the application of their ideas at Rochester while observing any issues that arise which could lead to failure of the program. From there, they will attempt to create a model for a lasting pop music performance program that could be established at a variety of music schools ad organizations.
Joshua Hatcher PSY 2009
Modern music is a quickly-changing business, one in which accessible, user-friendly technology provides all musicians with the ability to record their own professional-sounding music. Unfortunately, very few colleges and universities offer much training in audio production or music technology. This KEY student will write a proposal that will outline the most efficient way of implementing one or more courses in music technology at the University of Rochester. He will also work with a local recording studio to crate an internship for a current Rochester student to learn about audio technology from a practical perspective. He also founded the UR Audio Group, a new student organization.
Paramveer Singh ECO/APM 2009
This student hoped to create the University of Rochester Student Investment Fund, a chance for students to learn bout investment strategies and valuation using hypothetical money. This Student Investment Fund will help students interested in learning about finance gain firsthand experience in investing, helping them associate practical application with theoretical understanding. As the students practice making investments without financial risk, they will learn more about how to analyze stocks, bonds, real estate, and financial derivatives. Param now trains students in practical financial modelling techniques that are used in Investment Banking, Investment Management and Equity Research; and gives students an opportunity to perform real world analysis. They will now be able to look at companies and perform valuation on them.
Derek Crowe BME 2010
Andrew Flack BME 2010
Alicia Oddo ENG 2010
Amanda Ziegler BBC 2010
These students are developing a networking database and Web site for educators and volunteers in Rochester, called thePointRochester.org. The students hope to bring to light some of the efforts employed around Rochester and to provide a useful balance of information that the public is free to use. The goal of the project is for the Web site to become a hub of information for the campus and the greater Rochester community. The site provides profiles and mission statements for each volunteer group, contact information, and will soon include the program schedules for tutoring efforts around Rochester. The site features educational outreach initiatives from River Campus and aims to include community programs as well. The site will also feature academic writings on pedagogy and education theories, cultural competency materials, and individual reflections.
Howard Kander CHE 2010
Jordan Parker CHE 2010
Samantha Ruiz CHE 2010
These students will build the foundations for Sustainability Systems Engineering, Inc., a sustainability consulting firm that will work with Rochester companies in order to use their resources wisely, with low environmental impact and efficient use of technology. Working to create a business plan, model and strategy, these students will conclude their project by conducting a sustainability assessment on both University offices and a company in the city of Rochester.
Laney Widener BIO/RLS 2010
A variety of sustainability initiatives currently exist on campus. Laney proposes to evaluate the entrepreneurial activity of these campus groups and projects with an eye toward building on their strengths. She plans to create a database of information about these efforts with data compiled through research and interviews, and to offer a series of recommendations to the university of ways in which to improve sustainability efforts.
Mariam Mull WS 2010
Anne Pitlyk HIS 2010
At the present moment, the support for the University of Rochester’s gay, lesbian, bisexual, and transgendered community comes primarily through student organizations. These students seek to change this by helping to establish a resource center to meet the needs of the University’s LGBT community. In addition to conducting benchmarking research to determine how the university measures in comparison with other institutions, these students will also determine what other Rochester-area resources are available to meet the needs of supporting the LGBT community.
Monica Patel BEB 2010
Aleida Sainz SP 2010
Every year, Rochester becomes home to approximately 600 refugees coming from countries all over the world. These KEY students will develop a yearly conference for refugee students in local high schools in order to inform students of the college application process, financial aid, and career opportunities.
Eric Wisch PSC 2010
In the United States today, nearly 5.7 million adults suffer from bipolar disorder, yet until recently the disease mechanism has remained unknown. Newly published research from McLean Hospital has begun to shed light on the little known about the disorder’s biological underpinnings, and has developed a possible method for detecting the disorder; to date, this revolutionary method of diagnosis has not been used, and is available for license. This student seeks to develop a business plan for commercializing the biomarker, and for assessing the commercial feasibility of this new detection method.
Olivia Davis AH/RUS 2010
Emma Vann AH/SA 2010
As the University of Rochester expands its connections with the off-campus community, there is increasing student interest in reaching out to the communities surrounding the university. These students seek to create an off-campus art gallery which will enable University of Rochester student artists to sell their art and work with community members. By working with community members as their mentors, students will gain knowledge about what it takes to run a business, curate an exhibit, install a show, and coordinate and host events.
Katherine May ESP 2010
In an era in which there is substantial pressure on universities to “go green” and encourage sustainable energy usage, there are many state and federal public policies that use grants and assistance to promote private institutions to invest in energy efficiency improvements. By examining how the University of Rochester can capitalize on these existing incentives in order to enhance its facilities, this student hopes to encourage the university to lower its energy demand, decrease utility costs, and reduce its eco-footprint.
Gemma Sole ENG/ANT 2010
This project will create UR Consulting, a group of students interested in business who would use their intellectual talents and curiosity to consult with Rochester-area businesses. The group will provide a student-driven service engaging with campus resources to create solutions for clients, while providing students with the hands on, real world experience they need in order to navigate a competitive job market. UR Consulting will give students a competitive edge as well as honing their business skills and fostering connections with alumni and the surrounding community.
Michael Hanley MEV 2011
Initiatives such as Eastman’s Institute for Music Leadership and its Arts Leadership Program have sought to make Eastman students increasingly savvy about the entrepreneurship that musicians must practice in order to become leaders in the world of music. By studying how student musicians are taught business and entrepreneurship at both the University of Rochester and other colleges and conservatories, Michael will evaluate the integration of music and business curricula in order to understand how best to prepare young musicians for their professional lives.
Leanne Kinney FEC 2011
This project is an investigation into how an entrepreneurial (or intrapreneurial) venture can be created within an existing company. By working with ExactData LLC, a software business, this student seeks to examine what happens to the ideas that float around within the company, but which the company has decided not to pursue. Might these orphan ideas be profitably brought to the marketplace? This student seeks to develop a business model around the concept of bringing technological ideas to the market, and to assist the company in implementing this idea, should it prove feasible to do so.
Michael Garber-Barron BCS 2011
Andrew Richardson CSC 2011
How can an investor appraise the potential market performance of an investment? Typically, the process involves a great deal of time-consuming research. These students propose a method to analyze the content of articles and reports, and to use statistics to determine the importance of each extracted item. This project will focus on creating a system to process and quantify semantic information and use statistical methods to make predictions about stocks, with the long-range goal of offering this service to large companies and small investors.
Arielle Friedlander PSY 2011
With dance comes an opportunity for dialogue, social development, personal growth, cultural awareness and expression. A united community of dance at the University has the potential to contribute to the educational growth of its students. This project aims to plan and produce a dance festival in which members of the University of Rochester community will have the chance to learn, teach and perform a vast diversity of dance styles, while exhibiting and experiencing the value of dance. Through collaborative learning through movement and dance education, a greater appreciation for dance will be cultivated, adding to the intellectual experience at the University. This project aims to not only connect students to each other, but also to professional dance educators and companies in the Rochester area, and community members as well. From there, the festival would ideally become an annual tradition at the University.
Evan Vandegriff CSC 2011
This project will consist of working with the University of Rochester Admissions Department in order to create a new, interactive, 3D environment in which prospective students will be able to take virtual tours which will be far more immersive than anything they could expect short of visiting the campus itself. Ideally, this application would be able to do even more than this, allowing prospective students to interact with each other as well as current students or “virtual tour guides.” This technology has been barely tapped and has almost unlimited potential which could expand far beyond the University environment. Evan will be employing students or graduate students from universities like Rochester Institute of Technology who will work part time throughout this summer and next year following the design and development plan drawn up by himself and his advisory board. There is a lot of inherent value in the project beyond even just the final product. The process of starting a business, recruiting employees, and implementing software engineering design standards all will give me invaluable experience with the industry.
Kathleen Maloney BME 2011
Biodiesel is formulated from waste vegetable oil through a conversion process, creating a waste product containing both methanol and glycerin. Currently this byproduct is disposed of at the end of the biodiesel production process. Glycerin alone is a valuable and important compound used in the production of pharmaceuticals, soaps and myriad other products. Kathleen will be working diligently to develop a safe, clean and efficient method of creating liquid soap from biodiesel byproducts. She estimates that liquid soap will be available in a commercial form by the spring of 2011. This project will benefit the environment, help to ensure the long-term viability of the Biodiesel Project, reduce University expenses, and ultimately generate funds for future biodiesel projects, as the soap created may be sold at the University bookstore.
Caitlin Smigelski EVS 2011
Annalise Kjolhede EVS 2011
Student Supported Agriculture is a project spearheaded by two KEY scholars, Annalise Kjolhede and Caitlin Smigelski with the additional aid of the Director of the Gandhi Institute, Kit Miller and director of Dining Services, Cameron Schauf. The aim is to create a campus garden in which University of Rochester students and community members can cultivate edible crops such as vegetables and herbs to either be sold to dining services or used for their own consumption. The emphases of the project are to create positive student-community interactions, to educate students through active learning and, above all, to instill in University of Rochester students a conscientious mindset in food consumption and production while providing locally grown foods to dining services.
Aaron Roth BCS 2012
Gao Xiang Chen PSY 2012
Gautam Sharma FEC 2011
This project’s goal is to create an online marketplace to connect University of Rochester students with each other and the surrounding Rochester community. The online marketplace will be available free of charge for both the seller and the buyer. Currently, the revenue model is based on selling ad space on our website to local businesses. Aaron, Gao, and Gautam will primarily focus on selling ad space to businesses that provide useful services to University of Rochester students.
Claire Malekian JPN/RUS 2011
Andrew Moran PSY/GEO 2012
Claire and Andrew intend to establish an LGBTQ resource center on campus, with several goals in mind. First, they aim to have a full-time staff person work in a designated office space. This person will be both knowledgeable and accepting of individuals outside of the normal sexual boundaries. Second, this office will contain information about each component of the aforementioned acronym. Much about them are not fully understood by the general public, seeing as sex education is seriously lacking in most high schools these days. Third, one of the center's goals will be to establish at least one gender neutral bathroom in all freshman housing. None of the dormitories on the Residential Quad or Susan B. Anthony have a gender neutral bathroom, which is a dire problem for transgendered and gender-queer individuals. Last year, there was a prospective University student who was transgendered that ultimately decided against being enrolled at the University, because she was uncomfortable being forced to use a men's bathroom. This movement would ultimately make the University of Rochester more welcoming to such students.
George Mahaney-Walter PSY 2011
The objective of the RawAdventure Project is to create a single-location recreational fitness center for adults and teens that provides an environment to stimulate one’s body, test one’s imagination, and excite one’s sense of adventure with or without demanding exceptional strength, endurance, or physical skills. RawAdventure exemplifies recreational fitness by utilizing elements of challenge courses, gymnastic facilities, and playgrounds. When customers enter RawAdventure, they can expect to climb hanging nets, jungle-gym structures, and rope swings in between jumping from trampolines to balance beams, thereby building a variety of muscle groups while providing a cardio workout in competitive, individual, or team contexts. Appealing to the child in us all, RawAdventure will provide patrons with an ever-changing recreational environment perfect for workouts, nights out, corporate events, and personal entertainment.
Stephen Macaskill FEC 2011
The clothing line, Amagi Clothing, was founded in October 2010 by Stephen Macaskill. Amagi is a Sumerian cuneiform symbol and is thought to be the very first symbol representing liberty. The clothing line will promote individual liberty such as life, peace, and equality through the designs and marketing of the clothing. Stephen will be researching his competition to see where they have gone right and wrong in marketing. He will also be learning the advanced history and concepts of liberty to understand liberty on a higher level so that he can find unique ways to promote liberty in the marketing strategy. Stephen will also be developing a marketing strategy that he will launch, implementing it with the guidance and support of several professors and business owners.
Tiffany Pu ME 2011
In prosthetics, one of the most crucial aspects is alignment. Especially when patients must apply and remove their own prosthesis, alignment can be a tedious task. This project takes the pin lock system prosthetic for trans-fibial amputees and optimizes the pin system to make application more efficient and less stressful. For cushioning, patients often wear a specialized silicone sleeve over the residual stump, which in turn is put inside the actual prothesis. When using the pin lock system, a brass or plastic pin is applied to the end of the silicone sleeve. This pin plugs into a lock that is built into the leg socket. When the patient has to apply this socket and lock it to their leg, they must align the pin properly in order to activate the system. Aligning this pin with the lock can be difficult as the pin does not move. This project will focus on designing a pin that will attach to these silicone sleeves such that it will be able to move in a joystick fashion. The hope is this freely moving pin will allow the patient to more fluently and efficiently attach their prosthetic leg. This will be exceptionally beneficial for more elderly patients who may have more difficulty applying their prosthesis. The project primarily focuses on the design of this piece along with obtaining a patent for the design. The ultimate goal is to obtain prototypes from a manufacturer for potential use in clinical trails.
Roman Posyavin FEC 2011
Prior to applying for the KEY year, Roman had volunteered at Monroe High School as a mathematics tutor for Advanced Placement (AP) Calculus course. As he tutored, he learned that many students drop Advanced Placement classes, so Roman and AP Calculus teacher Guy Calkins innovated an event called Mathathon. This idea involves setting up a math-fact contest with prizes (bags of candy, monopoly board game, etc) during seventh grade lunch period twice a week. Intrigued by the possibility of winning a prize, some students have been preparing for the contest at home by reviewing flash cards provided earlier in the week. The idea is to bolster students’ participation and preparation so that they are adequately prepared for the course and interested in their learning experience.
Rebecca Landzberg BIO 2011
Undergraduate students will work with and alongside residents of the Plymouth Exchange Neighborhood (PLEX) to improve the health of the area through sustainable service learning projects. Service learning is a form of experiential education in which a group of students engage in organized activities together that address community needs. Rebecca will work with the residents to assist in achieving their identified needs by focusing on what they want. The $100 will be used to make the projects possible and get them running. The $100 Solution Program is based on the principle that one does not need a large sum of money to help the world. The goal of the program is to improve the health of the PLEX community, which will help improve relations between the PLEX community and the University, while creating a sustainable program in which undergraduates can participate in service learning.
Steven Welles FEC/APT 2012
The primary goal of Fingerlakesfinest.com is to open up the renowned and gorgeous region of the Finger Lakes and its products to the rest of the country. The idea is to offer wineries an increased web presence in the growing market of internet advertising as well as to offer them an increase in wine sales by expanding their reach beyond the local stores and vendors. Many of the Finger Lakes wineries have difficulty competing on a large scale yet the quality and home grown feel effuse their wines. In exchange they will sign on and agree to pay a commission on all sales through our web interface. Moreover, many drop shipping laws specifically for wines are changing around the country, making it easier for smaller wineries to compete through drop shipping. However, many of these wineries do not have the resources of expertise and partnerships that FLF (FingerLakesFinest) can offer them.
Joseph Gardella PSY 2012
Twelve junior and senior high school students, the Teen Entrepreneurial Educators of Nonviolence, T.E.E.N., will positively impact our community and particularly the lives of Rochester youth through nonviolent, ahimsa education, inspiration, and enabling innovative community projects. Selected to represent their peers from Wilson Foundation Magnet High School, these students will receive extensive training in nonviolence and ahimsa (the force of acting based on truth) principles, methodologies and applications. Local schools, city organizations and institutions will call upon this group to understand their message of enlightened alternatives to the cycle of violence in the 19th ward and the Rochester community.
Andrew Polec ENG 2012
In order for music students to become successful in whatever artistic path they choose, they need to understand how to market themselves as a product. If they are able to approach their craft from a business viewpoint, the rapidly evolving music industry is at their command. With previous KEY projects paving the way, the Simon Business School, the Eastman School of Music, and other essential resources, the University of Rochester has the potential to create one of the leading Music Industry Programs in the country. This KEY project involves formulating an effective plan demonstrating how a Music Industry Program is not only imperative for the financial success of future music students, but how implementing this program into the University’s academic curriculum is extremely feasible. The student will accomplish this by first researching other Universities with acclaimed Music Industry Programs. The student will then work on putting together a student-run record label through the University’s radio station and a local record company, in order to bring in “real world” experience.
Bradley Halpern CSC/PSC 2013
With so much emphasis at the University of Rochester placed on autonomous student decision making and co-curricular involvement, there is surprisingly little formal instruction on leadership skills that better enable students to be more effective. In my Kauffman Entrepreneurial Year, I hope to work with the Rochester Center for Community Leadership to craft a core curriculum and integrate it into the multitude of programs already offered by their office. I then specifically hope to engage student organization leaders in new ways that makes them more effective mentors, role models, and team leaders. While I see potential immediate benefits for our students and the campus community, I hope that students will apply the skills learned to career work far into the future.
Lillian Dickerson ENG/MUR 2013
For decades America has been known as a perpetrator of promoting unhealthy eating habits and lifestyles, catering to desires that demand instant gratification, rather than taking time to understand the value of nutrition and healthy living. However, recent events such as trends toward local foods and organic farming, and First Lady Michelle Obama’s battle against childhood obesity, are making Americans more aware of unhealthy behaviors and creating a larger demand for food services that incorporate nutritional values into their tenets. I would like to contribute to this new health wave by creating a business plan for a café that offers healthy, tasty food options in addition to monthly events that teach customers how to incorporate healthy habits into their daily lives. In tandem with an emphasis on good health, my café will exercise sustainable business practices and purchasing local products, which all support the end goal of teaching others to adopt healthy habits in relation to one another and the planet.