Institute for Popular Music
|Monday, Tuesday, Wednesday, Thursday, and Friday|
|9:00 AM-11:45 AM||MUR 125 (MUR 125)||HISTORY OF ROCK MUSIC||TITUS J|
This course explores the history of rock music, emphasizing primarily the period between 1955-1990. Discussion and reading focusing on identifying a variety of rock-music styles within the historical context of the development, transformation, and interaction of pop styles. Issues of technological development, social, political, and cultural context, race and gender, and music-business practices will also be considered. No prerequisites for this course.
BUILDING: GRGEN | ROOM: 110
|Tuesday, Wednesday, and Thursday|
|9:00 AM-11:55 AM||MUR 132||STARMAKERS: INSIDE THE PUBLICITY MACHINE||PILATO B|
Will include a historical overview of music stars and the publicity campaigns used to promote their careers. From Frank Sinatra-1940s; through Elvis Presley;-1950s; through The Beatles & The Rolling Stones in the 1960s, up through self-indulgent 70s with acts like Elton John, Kiss, and Prince, up to today's high profile campaigns for Justin Bieber, Rhianna and Lady Gaga. Students will be versed in the art of writing an artist bio, press releases, and in the various types of Public Relations events staged to gain publicity, Starmakers will also look at the various types of publicity such as career launching; crisis management(scandals; sudden death of celebrity) and tour press.We will also look at how social media has become a game changer for music publicity.
BUILDING: HYLAN | ROOM: 101