Publisher Branding
The always interesting Publishing Perspectives has a great double-sided post today about publisher branding, with Erin Cox advocating for publishers to spend more time & money on this, and Sarah Russo arguing about why publishers shouldn’t “brand the brand.” It’s not hard to figure out where I ...
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I Will Not Make a Coherent Argument
Rob Walker brought my attention to this article about the author as brand: Paradoxically, the proliferation of digital media that is arguably the biggest threat to traditional publishing also offers authors more opportunities than ever to distribute and promote their work. The catch: In order to do that effectively, ...
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