Global Innovations and Market Opportunities for Educational Publishers
This post originally appeared on the Frankfurt Book Fair blog. (And this is one of the most serious ones I wrote.) Today’s EPP (Educational Publishing Pavilion) panel on “Global Innovations and Market Opportunites,” blended together two of the primary focuses running throughout this year’s Frankfurt Book ...
>
It's Not Surprising
That publishers would employ BzzAgent to generate sales, but I was surprised to find out that a book was behind the first “Bzz” campaign—and that this campaign actually worked. From the fascinating and incredible Buying In by Rob Walker: The first full-fledged Bzz campaign was for a book called The ...
>
More on Marketing and Descriptive Copy
I totally agree with Scott Esposito’s take on my take on publishers paying more attention to marketing, especially when it comes to writing good jacket copy. Basically, if you can convince in 50 words of less that a book is really “Borgesian,” this will do far more than any amount of trying to convince ...
>
Branding for Publishers
Yesterday, Joe Wikert wrote an interesting post about publisher brands in response to a “post by Lissa Warren” on the Huffington Post. Quick, name you favorite book. Now, quick, name who published it. Gotcha, didn’t I? It’s a bit cute, but Warren’s point is ...
>
Seasonal Catalogues : Seasonal Catalogs
Who doesn’t enjoy reading through publisher’s new seasonal catalogues? Well, the Design Observer certainly doesn’t not like it. Read this and be reminded why these catalogues are about literature, design, and marketing. In this case, it also happens to be a bit self-serving, but the sentiment ...
>
That's One Way of Doing Business
A number of places are abuzz about Australian bookstore chain Angus & Robertson’s new “pay to play” policy requiring small- and mid-sized Australian publishers and distributors to pay between $2,500 and $100,000 (that’s in Aussie dollars, FYI) in order to have their books stocked. The Sydney Morning ...
>
Amazon Takes to Advance Marketing
Amazon Vine is a new program that Amazon.com is launching to put free copies of forthcoming books into the hands of their most vocal reviewers. As they put it: Vine helps our vendors generate awareness for new and pre-release products by connecting them with the voice of the Amazon community: our reviewers. Vine ...
>