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All of the Books in the World

As many other bloggers have mentioned over the past week, Google recently came out with an announcement that there are 129, 864, 880 books in the world. This post explains how Google got to that number (very interesting), defines what a “book” is (”‘tome,’ an idealized bound volume”), and ...

The Aesthetics of Reading

Rob Walker—author of Buying In, one of the best marketing/business books of the past few years—just found a listing on Etsy for a hardcover copy of Buying In that “has been sealed and cut by hand to fit Amazon’s Kindle 6” Wireless Reading Device.” Seriously. Here’s the full ...

I Will Not Make a Coherent Argument

Rob Walker brought my attention to this article about the author as brand: Paradoxically, the proliferation of digital media that is arguably the biggest threat to traditional publishing also offers authors more opportunities than ever to distribute and promote their work. The catch: In order to do that effectively, ...