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Competitive Landscape Analysis Workshop (Startup Sprint Series)

February 15 @ 5:00 pm - 6:00 pm

Startup Sprint Workshop Series: Competitive Landscape Analysis Workshop

Thursday, February 15, 2024// 5:00 PM – 6:00 PM // Location:  Genesee 325

Explore the fundamental concepts behind strategic analysis in our Competitive Landscape Analysis Workshop. Participants will learn to identify and assess competitors, conduct a SWOT analysis for their startup, and explore differentiation strategies. The workshop culminates in the creation of a draft competitive landscape analysis, outlining key competitors and potential market gaps, along with a SWOT analysis for informed decision-making and business planning.

This workshop is part of the Mark Ain Business Plan Competition Workshop series. These workshops are designed to supplement existing entrepreneurship classes and programming. The Mark Ain Workshops, in particular, provide training on elements of business planning and presenting.  Please register online for future events and contact the Ain Center if you have any questions.

Please register here and contact the Ain Center if you have any questions!

The University of Rochester is committed to providing inclusive experiences and equal access to programs and services. If you anticipate needing any type of accommodation or have questions about the access provided, please contact AinCFE@rochester.edu. In all situations, a good faith effort (up until the time of the event) will be made to provide accommodations.