It’s important to include the proper identifying information when a member of the University community holds a position named in recognition of a donor or dignitary or when a University building or other space has been named to recognize the engagement of particular supporters. Not only does it reinforce accuracy and consistency, but using the full name also provides University recognition for the role that supporters play in the success of the institution.
Depending on the audience and the context of a particular publication, the general rule is to use the complete version of a named title or a named space as the first reference in which the name appears. Shortened or less formal versions are generally acceptable on subsequent references.
If you’re communicating with an external audience that may not be familiar with the University and its programs, it’s almost always best to use the full name on first reference. For many internal audiences, for materials designed for a specific constituency that’s familiar with the University, and for formats such as social media that are naturally more conversational, it’s acceptable to use a shortened version of named spaces on first reference, but do so carefully. Remember that, especially for more recent buildings, the formal version can sometimes add important context. (The full title of a named professorship should always be used on first reference.)