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Official University Logo

The official University of Rochester logo consists of two parts: the wordmark “University of Rochester” and the shield (coat of arms). There are three arrangements of these two elements:

In each arrangement, the relative position and proportions of the wordmark and shield are locked. It is critical to building a strong identity, to always use the shield and the wordmark together as they appear in one of the three arrangements. These three arrangements should not be altered in any way.

Important guidance for proper logo usage is outlined below, and downloadable logo versions are available.

Minimum sizes for print

To retain the integrity of the shield design and readability of wordmarks, it is recommended that none of the logos ever be printed so the shield is less than 1/4-inch high. The proportions and relative positions of the shield and wordmark in any of the three logos should not be altered.

Clear space

An area of free space must be kept around the logo for all versions. No other type or graphic symbol can appear any closer than a distance equal to 1/2 the height of the shield in the logo. No extra type or objects may be attached to the logo. The shield of the logo should not be removed from the wordmark. The logos should not be used as part of a title, in a headline, or in a sentence.

LOGO IN PRINT

Backgrounds
  • Although the logos may be printed in a limited number of colors, they may be printed on almost any color background. Any of the versions may be printed on any solid color, screen of color, textured, illustrative or photographic background that is light enough to provide sufficient contrast for clarity and legibility.
  • Although the logos may be printed on a variety of backgrounds, no words or images should overlap or merge with it. It should never be combined with another symbol or logo.
  • To produce the logo on a dark background, the wordmark is reversed out of the background, and the blue outline of the shield is separated from the background by a thin white outline. When printing the logo in color against any color other than white, it requires the addition of white behind the symbols in the shield, making it three-color printing. Specific files have been provided for printing the logo on dark backgrounds.
  • Any of the versions may be printed on any solid color, screen of color, textured, illustrative or photographic background that is dark enough to provide sufficient contrast for clarity and legibility.
  • The shield and wordmark should never appear on two different colored backgrounds.
One-color

Wherever possible, the one-color versions of the logo should be printed PMS 541 (blue) or black on a light background, and PMS 109 (yellow) or white on a dark background.

Two-color

The permitted two-color print version of the logo is PMS 109 (yellow) and PMS 541 (blue). Except for special print techniques, these are the only colors that may be used to print a logo in two colors.

Four-color (CMYK)

The four-color process equivalent for PMS 109 is 5% Cyan, 18% Magenta, 100% Yellow and 0% Black. For PMS 541 it is 100% Cyan, 78% Magenta, 31% Yellow and 21% Black.

Download the official logo

EPS files are available for each arrangement of the University logo. By downloading these files, you are agreeing to follow the standards and guidelines outlined on this website.

Your download will begin automatically once you select your file type.

Contact us if you have questions or need further assistance.

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