Content for prospective students
Discover how our “Make the World Ever Better” mission shapes the academic and personal growth of undergraduates and graduates at the University of Rochester.
Image Campaign Toolkit
We’re making the world ever better and celebrating our impact
We are excited to officially launch “Make the World Ever Better”—a bold, first-ever University of Rochester enterprise marketing campaign that tells the story of our University in new and powerful ways to multiple audiences.
The campaign is designed to elevate the national and global profile of our institution, build awareness, and deepen people’s understanding of the University with clear, compelling proof points to help enhance the understanding of who we are, what we stand for, and how we are different.
This campaign is built around engaging content, data-driven outreach, and the fascinating—and exceptional—collaborations that make us unique. Building on one of the key goals in Boundless Possibility, the University’s 2030 strategic plan, we share examples of how we work together as “One University.” This means that we are aligned as we progress toward our aspirations and that we approach the future with the mindset to leverage our full institutional strength to address opportunities, growth, and risks.
Campaign strategy and themes
Our “Make the World Ever Better” Image Campaign Playbook provides an in-depth look at our campaign strategy and themes, details around creative activation, and examples of what you and our audiences can expect to see in the market over the next few months.
Campaign landing pages
Delve into our marketing efforts, key initiatives, and collaborations—and help amplify our story.
Social media assets
With the enterprise campaign, we will present ourselves globally as one University, highlighting the groundbreaking impact that our schools, academic medical center, and art gallery have on the world.
Are you a campus partner looking to connect to our campaign? We invite you to amplify any of our University flagship content. You can also download the assets below and contact our marketing team for guidance. Don’t forget to follow the University’s social media guide.
Get in touch
Do you have questions about the campaign, ideas to feature, or partnership opportunities? Connect with one of our team members:
- Sid Bhattacharya
Associate Vice President, Marketing - Nancy Goldsmith Zawacki
Director, Brand Marketing - Allison Wendorf
Associate Director, Brand Marketing