Dandelion yellow
#FFC70A
Digital colors
Here are the hexadecimal values used in Rochester’s digital branding system.
Rochester blue
#00205B
Charcoal
#252525
Darker gray
#565656
Dark gray
#787878
Medium gray
#C0C0C0
Light gray
#E7E7E7
Lighter gray
#F4F4F4
Interactive blue
#283FAF
Interactive blue should only be used for hyperlinks, buttons, or points of navigation. It should never be used as a background color or on text that is not linked.