Vice President for Marketing and Communications

August 9, 2023

Page Hetzel has been named the University’s first vice president for marketing and communications. Hetzel brings to the position extensive experience and expertise in areas such as brand management and advertising, digital marketing, communications strategy, global media relations, and leadership communications. She comes to Rochester from Stanford University, having served as their Graduate School of Business’s chief communications and marketing officer. Hetzel’s appointment is effective October 1, 2023.

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More about the position

The Vice President for Marketing and Communications is a newly redefined executive position at the University, which will play a critical role in showcasing the University of Rochester’s brand and stories to the world.

Reporting to the President, this role calls for an experienced leader to oversee and influence marketing and communication efforts across the University. The VP will create a comprehensive and strategic platform that unifies messaging and positioning for the University—conveying Rochester’s academic and research strengths, importance in national and global dialogues, and contributions to communities worldwide.

In addition, this central role will ensure that marketing and communications efforts across the University are consistent with an overarching brand, while also allowing for distinct sub-brands and messages for schools and units. Collaboration and relationship-building with internal and external University constituents will be critical to executing strategies that meet the many complex communication needs of a research-intensive University.