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As the Atlanta Falcons and New England Patriots take to the field on Super Bowl Sunday, UR Medicine will be taking to the airwaves. Two local ads will run on Fox Rochester during the game to showcase the exceptional care offered at our region’s leading medical center.

The region’s only comprehensive stroke center

Strong Memorial Hospital is the region’s only comprehensive stroke center, meaning that it has the staff with the expertise, training, and treatments necessary to care for the most complex stroke cases. The ad, which will premiere halftime, features UR Medicine patients and families celebrating cherished moments after making a full recovery.

“They’ve got a heart for Michael!”

Viewers are drawn into dramatic moments of a father’s preparation for heart transplant surgery.

This commercial, which highlights the advanced heart care available only at Strong Memorial Hospital and continues UR Medicine’s celebration of 200 heart transplants, 200 second chances, will air at the end of the third quarter.

UR Medicine’s Program in Heart Failure and Transplantation has been providing second chances for people for 15 years and is just one of two programs in the state to hold Joint Commission Advanced Heart Failure Certification.

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