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Rochester Every Day (RED)

The Rochester Every Day (RED) program is a FREE student discount program meant to provide an economic incentive for students to explore the city of Rochester and patronize local businesses.

Launched in 2003 by a group of entrepreneurial undergraduates, RED has steadily grown to include 150 local eateries, shops, entertainment venues, and service providers.

For more information, including a list of participating businesses, visit:

Student Participation

Undergraduate students in the College, as well as graduate students at the Simon School of Business, are eligible to receive a free RED sticker for their ID card that provides them with access to discounts at over 150 locations.

Students can receive these stickers from several different locations:

  • Rochester Center for Community Leadership, 107 Lattimore Hall
  • Common Connection, 201 Wilson Commons
  • ID-card office, Customer Service Center in Susan B. Anthony Hall

Students are encouraged to use the RED website as a resource when exploring new dining, shopping, and entertainment options.

RED Discount Program offers best of Rochester

Business Participation

Rochester-area businesses can attract University of Rochester students through the RED student discount program.

The program requires businesses to make a year-long commitment to offer a special discount to UR students. In return, businesses will be listed on the RED website, free of charge, and will be promoted at various events on campus throughout the year.

To enroll your business, complete and submit one of the forms found here.