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Community Partners

Market to Students

The Rochester Every Day (RED) program is a FREE student discount program meant to provide an economic incentive for students to explore the city of Rochester and patronize local companies.

Launched in 2003 by a group of entrepreneurial undergraduates, RED has steadily grown to include 150 local eateries, shops, entertainment venues, and service providers.

Business Participation

Rochester-area businesses can attract University of Rochester students through the RED student discount program free of charge.

The program requires businesses to make a year-long commitment to offer a special discount to UR students. In return, businesses will be listed on the RED website and will be promoted at various events on campus throughout the year.

To enroll your business, complete and submit one of the forms found here.

If RED does not seem like an appropriate fit for your business or organization, Wilson Commons Student Activities may be able to help you.