URVentures Intellectual Property and Commercializing Technology Lecture Series

Gowen Room, Wilson Commons, 2nd floor

Assessing the Market Opportunity of New Technologies

A more detailed discussion of the assessment of commercial value for University Innovations. Using a mixture of theory and concrete examples, this session will cover topics such as; the use of market research reports, identifying and assessing competing technologies, the Customer Discovery Process, and identifying the Minimum Viable Product for your technology.

Patrick Emmerling, Licensing Manager, UR Ventures

The Sessions and lunch are free of charge, however RSVPs are required. Please RSVP by Friday, January 16to Kelly Smith at: kelly.smith@rochester.edu.