Simon Logs on with E-Commerce Program

Students at the William E. Simon Graduate School of Business Administration are in a virtual class by themselves, joining a select group of schools offering formal education in the growing world of online business.

The school last fall began offering M.B.A. students a concentration in electronic commerce, an initiative designed to prepare future managers for the ways the Internet and the World Wide Web are transforming the business world.

"We are seeing only the beginning of the major benefits of electronic commerce," says Abraham Seidmann, Xerox Professor of Computers and Information Systems and Operations Management at the Simon School. The new concentration provides a foundation in the three major components of e-commerce: marketing, information technology, and economics.

The coursework combines the theory of digital business with practical components rooted in the rapidly changing technology.

Some classes focus primarily on the business model of e-commerce, while others provide in-depth training in the specifics of managing a business on the Internet.

"Everybody talks about how you can use a Web site to make money, but they don't tell you how to do it," says Seidmann. "We don't talk in generalities; we teach how to really make things happen--that is, how to successfully set up and run electronic commerce for novel business models, including both business-to-consumer and business-to-business settings."

Maintained by University Public Relations
Please send your comments and suggestions to:
Rochester Review.

[an error occurred while processing this directive]