Page 4 - Buzz Magazine - Issue No 2 Winter 2021 | University of Rochester

SIR

ROCHA

SAYS

@sirrochasays

Find Simon alumna Linh Phillips ’13S (MBA)—
the woman behind Sir Rocha Says—on social media,

dishing on the best of Rochester's food scene.

by KRISTINE KAPPEL THOMPSON

inh Phillips ’13S (MBA) has long been the food expert in her circle of
L friends—the one people turned to for brunch recommendations or date
night ideas. She always knew which restaurants offered the trendiest and
tastiest foods, and how to find Rochester’s hidden gems. So in late 2014, she
combined her passion for food with the marketing know-how she gained
at the Simon Business School to launch her blog Sir Rocha Says. The goal:
to help others discover new food and drink experiences and fall in love
with Rochester. She has since become a social media force, with more than
27,000 followers on Instagram alone.

3 | UNIVERSITY OF ROCHES TER BUZZ MA G AZINE