Page 23 - Buzz Magazine - Issue No 2 Winter 2021 | University of Rochester

“Prevent AIDS. Use One.” "AIDS Can Blow Your High."
1991 | Massachusetts Department of Public Health 1986 | Health Education Resources Organization, Baltimore, MD

Dr. Edward C. Atwater (1926–2019)—a collector, physician, and
medical historian—and his family donated his initial collection
of 6,200 posters in 2007, which formed the foundation of the
University’s AIDS Education Collection. Today, the collection
represents 130 countries and 75 languages and dialects.

tailored their messages to audiences, both
broad and very specific, and used a wide array
of strategies, employing humor, emotion, scare
tactics, simple scientific explanations, sexual
imagery, and many others to communicate
powerfully and effectively.

Up Against the Wall will explore the “who, what,
and where” of the HIV/AIDS crisis as reflected in
the posters, with designs from various countries
and in many languages. The exhibition will be on
display from March 6 to June 19, 2022.

LEARN MORE AT
uofr.us/MAGUpAgainstTheWall
Photo by J. Adam Fenster VIEW 2,000+ POSTERS ONLINE 22

uofr.us/AIDSPosters