Page 17 - In Motion - Spring 2021 Volume 17 | UR Medicine
P. 17
Fitness Science captures potential of data analytics,
mindset for next-level performance training
Like the athletes it trains, Fitness Team-based training has
Science reacted to a changing resumed at the local client high
playing field during COVID by schools in Rochester (East High
adjusting its strategy. Changing School), Webster, Fairport, and
the game plan opened up lanes to Spencerport, as well as the
new opportunities. University of Rochester.
The program, launched in January As consumers signal a newfound
2019, helps athletes reach their appreciation and preference
potential by integrating physical for online workouts, Fitness
conditioning, nutrition, sport Science has developed virtual
psychology and data analysis. training packages for individuals
Data the program collects on and teams. And it’s offering a
all participants shows overall customized performance program
improvement in clients’ strength, for athletes or active people of
power, speed and agility, and any age to train and reclaim their
energy system demand during athleticism after an injury.
activity. Cameron Apt, ATC, CSCS, USAW,
COVID created challenges Director of Athletic Performance Services
The Sports Medicine service along with new ways for Fitness for UR Medicine Fitness Science
initially offered group and Science to demonstrate the value
individual sessions tailored to of its unique approach. One “Fitness Science encompasses all
individual participant needs, notable client: Rochester native the expertise at the University of
with high school and collegiate and then-NBA prospect Isaiah Rochester – all we know about
athletes as its primary client Stewart, who sought the service musculoskeletal health, data
base. When COVID forced when COVID restrictions made analysis, sports conditioning
school closures and training traditional training unavailable. and training, nutrition and
center shutdowns throughout mindset,” said Mike Maloney,
the community, Fitness Science Stewart was at the most critical M.D., Professor of Orthopaedics
quickly moved daily workouts career point of his life: NBA and founder of Fitness Science.
online. combines and team interviews “We’re very proud of the progress
that would define his professional our program has made but more
As COVID rates declined, Fitness future. He described his training importantly, the progress we’ve
Science has resumed individual, with Director of Athletic seen athletes make through our
in-person training at its locations Performance Cameron Apt as comprehensive approach.
while adhering to COVID safety extremely helpful to his NBA
guidelines for masking and social preparation. Weeks after his “We’re gratified to see how well
distancing. It recently added Fitness Science sessions, Stewart the program works for everyone,
Omniplex Center in Victor, N.Y. excelled in the combines and his from elite athletes to people
as a training site, along with the draft number—16th—was the of any age who want to safely
UR Medicine clinic in nearby start of a great rookie year with recover from an injury and regain
Penfield. the Detroit Pistons. their mobility and full function.”
In Motion | UR Medicine Orthopaedics & Physical Performance | Spring 2021 17
